Mentos: Choose Up2U

Red pill or blue pill?

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Editor's Pick

The Martin Agency and Unit9 London launch a microsite for Mentos' new line of gum that really puts the choice in your hands. The gum comes in a pack that has two flavors -- it's your choice which one you want to take. The site follows a similar "Up to You" theme with four pairs of films that run in parallel to each other. In one scenario, visitors can decide between being a "Hip Hop Superstar" with Naughty by Nature, or an astronaut. In another, they can either take part in a Japanese Game Show or run from zombies. The unique interface allows users to toggle seamlessly between the two scenarios. A central menu holds all the different combinations of films, each representing one flavor of the Mentos gum.

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Sep 19, 2011
The Martin Agency
Chief Creative Officer:
John Norman
Group Creative Director:
Fabio Costa
Group Creative Director:
Keith Cartwright
Associate Creative Director:
Mike Lear
Senior Copywriter:
Mike Lear
Senior Art Director:
Dustin Artz
Executive Producer:
Lalita Koehler
Broadcast Producer:
Alex Scheer-Payne
Interactive Producer:
Travis Smith
Jarrod Castaing
Technical Lead:
David Hartono
Production Company:
Interactive Director:
Anrick Bregman
Live Action Producer:
Michelle Craig
Interactive Producer:
Rich Rowe
Post Production:
Post Production:
Neil Canterbury
Post Production:
Alex Dorman
Post Production:
Nic Grootbluemink
3D Generalist:
Nic Grootbluemink
3D Generalist:
Alex Dorman
3D Generalist:
Neil Canterbury

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