Mentos: Diamond White

Make your choppers glow.

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BBH/London and North Kingdom used "tooth recognition" technology to create Mentos Diamond White, a chopper-whitening experience promoting Mentos Pure White chewing gum.

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May 14, 2010
BBH London
Creative Team:
Dean Woodhouse
Creative Team:
Hugo Bierschenk
Creative Team:
Wil Bingham
Creative Team:
Will Bingham
Creative Team:
Victoria Daltry
Creative Director:
Dominic Goldman
Sarah Barclay
Digital Designer:
Eric Chia
Team Manager:
Tom Woodhead
Team Director:
Richard Lawson
Creative Technologist:
Jon Andrews
Digital Production Company:
North Kingdom
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