Creativity

Mentos' Emoticon Range Includes 'Cute Crazed,' 'Bad Happy' and More

Downloadable 'Ementicons' Also Include 'FOMO' and 'Selfie-Obsessed'

Published on Mar 16, 2015

Editor's Pick

Forget dull old sad and happy. What about "cute crazed," "bad happy," "selfie-obsessed" and "awkward" -- not to mention FOMO and #winning? That's the idea behind this campaign from Mentos, which has launched a range of downloadable emoticons -- or "ementicons" -- that represent feelings you've never had the symbols to express.

Created by BBH London and illustrated by Genevieve Gauckler, the ementicons will be available to download for all iPhone users. They have been launched in partnership with Ultratext, a messaging app that allows users to create colorful animated GIF messages, and will be added to the Ultratext keyboard.

The campaign is supported by a set of six humorous online films, directed by Indy8's Matthew Pollock, which will be housed on YouTube and shared on Mentos' social platforms.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 16, 2015
Agency:
BBH London
Client:
Mentos

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.