Mentos: Gum Gallery

Creating art of out gum

Published on

Editor's Pick

How will this much gum inspire you? That was the question posed by The Martin Agency to a group of seven young sculptors, in an effort to promote Mentos' new large gum bottle using social media.

Each sculptor was given as much gum as they wanted. Some sculptors chose to chew each piece before sculpting, and others used food processors to grind the gum.

The results - from classical busts to a gum octopus - were filmed and appear on Mentos' US Facebook Page. Two of the sculptures also featured in magazine print ads.

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About

Credits
Date
Feb 28, 2011
Agency:
The Martin Agency
Chief Creative Officer:
John Norman
Client:
Mentos
Group Creative Director:
Keith Cartwright
ACD/Copywriter:
Mike Lear
Senior Art Director:
Dustin Artz
Photographer:
Todd Wright
Art Producer:
Dwight Loew
Print Producer:
Kay Franz
Digital Producer:
Eryn Lovich
Junior Producer:
Diana Cavanaugh
Editor:
Josh Lovich
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