Creativity

Kids 'Mentor' Adults as They Talk to Strangers in Funny Mentos Social Experiment

Online Film Underlines New Tagline 'Who Says No to Mentos?'

By Alexandra Jardine. Published on Nov 11, 2015

Editor's Pick

The starting point for Mentos' latest campaign is this: offering a Mentos is like a "real-life friend request," but most adults will actually do anything to avoid contact with other people. Kids, meanwhile, are better at connecting with people openly.

In this online film, the candy brand gets a bunch of five-year-olds to "mentor" some adults -- via earpieces -- as they start conversations with complete strangers. Some of the interactions are hilariously direct (we're not sure what eventually happened with the middle-aged guy who was asked, "Are you going to die soon?" but we hope the interview started going better) and some are just sweet (playing pattycake and asking, "Do you want to come round my house?").

At the end of each interaction, they offer to share their packet of Mentos, as the point of the campaign is to underline Mentos' new global tagline, "Who says no to Mentos?"

BBH London created the film, and it was directed by Matt Pollock at Indy8.

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About

Credits

Date
Nov 11, 2015
Agency:
BBH London
Client:
Mentos
International Digital Marketing Manager:
Daan Simonis
Group Creative Director:
Paco Conde
Group Creative Director:
Beto Fernandez
Group Creative Director:
Joakim Borgstrom
Creative Team:
Doug Fridlund
Creative Team:
Mikael Alcock
Creative Director:
Shelley Smoler
Creative Director:
Raphael Basckin
Strategist:
Damien Le Castrec
Strategy Director:
Ben Shaw
Strategy Director:
Agathe Guerrier
Business Lead:
Carly Herman
Account Director:
Jonny Price
Account Manager:
Josephine Kiernan
Producer:
Laura Graham
Assistant Producer:
Charlie Balmer
Production Company:
Indy8
Director:
Matt Pollock
Executive Producer:
Rupert Reynolds-MacLean
Producer:
Emory Ruegg
DOP:
Robin Fox
Post Production:
The Mill
Editor/Editing House:
Stitch

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