Creativity

Mentos: Negative Tweet Eliminator

Get out of my feed.

Published on Oct 28, 2011

Editor's Pick

The Martin Agency offers a positive spin on life with Mentos' new app"The Negative Tweet Eliminator." Housed on Facebook, the app features Dragee, who floats through clouds to eliminate tweets containing negativity such as "Fail," "FML," or "Hate." The app runs in real time.

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About

Credits

Date
Oct 28, 2011
Chief Creative Officer:
John Norman
Client:
Mentos
Group Creative Director:
Keith Cartwright
Associate Creative Director:
Mike Lear
Copywriter:
Mike Lear
Associate Creative Director:
Dustin Artz
Art Director:
Dustin Artz
Strategic Planner:
John Manley
Strategic Planner:
Kevin Rothermel
Agency Broadcast Executive Producer:
Brett Alexander
Agency Broadcast Producer:
Tania Staykova
Agency Broadcast Junior Producer:
Marlena Villery
Agency Digital Executive Producer:
Lalita Koehler
Agency Digital Producer:
Travis Smith
Video Production Company:
Radical Media
Video Production Company:
Ted Perez + Associates
Director:
Rosey
Director of Photography:
Tim Pike
Executive Producer:
Jim Bouvet
Producer:
Barbara Benson
Interactive Production Company:
Ted Perez + Associates

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