Creativity

Mentos: Spider Swiper

Beat the eight-legged freaks.

Published on Jan 17, 2012

Editor's Pick

Mentos Rainbow's 2010 ad through BBH, Spider, inspired the brand to come up with an iPhone game, Spider Swiper, for those who really have an urge to destroy the eight-legged creatures. The app, created by The Martin Agency and Tool with help from veteran game designer Graeme Devine, lets you duel with the spider from the commercial and some of his ferocious friends.

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About

Credits

Date
Jan 17, 2012
Agency:
The Martin Agency
Client:
Mentos
Digital Production Company:
Tool
Chief Creative Officer:
John Norman
Group Creative Director:
Fabio Costa
ACD/Copywriter:
Mike Lear
ACD/Art Director:
Dustin Artz
Strategic Planner:
John Manley
Strategic Planner:
Kevin Rothermel
Project Manager:
Rebecca Gricus
Agency Digital Executive Producer:
Lalita Koehler
Agency Digital Producer:
Travis Smith
Agency Broadcast Junior Producer:
Marlena Villery
Interactive Director:
Graeme Divine
Executive Producer Digital:
Dustin Callif
Executive Producer:
Brian Latt
Executive Producer:
Oliver Fuselier

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