Creativity

Mentos Puts a Stop to the Dad Curse

'Stay Fresh,' encourages campaign out of BBH London

Published on Mar 19, 2013

Editor's Pick

Have you ever had one of those weird moments in which you're scared of getting into cars with strangers (even if those strangers are super-hot ladies) or you don't like hot tubs because of the bacteria--one of those times when all of a sudden it dawns on you that you're turning into your dad? A new campaign for Mentos out of BBH London and directed by Biscuit's Tim Godsall is a cautionary tale about the phenomenon. The idea isn't entirely new, but nice production values and the slow buildup make all three spots worth a watch -- see the rest on the right.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 19, 2013
Agency:
BBH London
Client:
Mentos
Marketing Director:
Corrado Bianchi
BBH Creative Team:
Simon Pearse
BBH Creative Team:
Emmanuel Saint M'leux
BBH Creative Director:
Marc Hatfield
BBH Producer:
Peter Montgomery
Prod. Co.:
Biscuit Filmworks
Director:
Tim Godsall
Exec Producer:
Orlando Wood
Producer:
Rick Jarjoura
DOP:
Darko Suvac
Editor:
Rich Orrick
Post Prod:
The Milll
Sound Design:
750mph
Sound Mix:
Sam Ashwell
Music:
Adelphoi

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.