Mentos: Stay Fresh - Technology

'Stay Fresh,' encourages campaign out of BBH London

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Editor's Pick

Have you ever had one of those weird moments in which you're scared of getting into cars with strangers (even if those strangers are super-hot ladies) or you don't like hot tubs because of the bacteria--one of those times when all of a sudden it dawns on you that you're turning into your dad? A new campaign for Mentos out of BBH London and directed by Biscuit's Tim Godsall is a cautionary tale about the phenomenon. The idea isn't entirely new, but nice production values and the slow buildup make all three spots worth a watch -- see the rest on the right.

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About

Credits
Date
Mar 19, 2013
Agency:
BBH London
Client:
Mentos
Marketing Director:
Corrado Bianchi
BBH Creative Team:
Simon Pearse
BBH Creative Team:
Emmanuel Saint M'leux
BBH Creative Director:
Marc Hatfield
BBH Producer:
Peter Montgomery
Prod. Co.:
Biscuit Filmworks
Director:
Tim Godsall
Exec Producer:
Orlando Wood
Producer:
Rick Jarjoura
DOP:
Darko Suvac
Editor:
Rich Orrick
Post Prod:
The Milll
Sound Design:
750mph
Sound Mix:
Sam Ashwell
Music:
Adelphoi
Category
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