Creativity

Cuteness Gets Out of Hand in This Mentos Ad

BBH London's Spot for Now Mints Has an Unexpected Twist

Published on Feb 27, 2015

Editor's Pick

Mentos is promoting its Now Mints with this ad running in Italy, which starts out cute, then events take an unexpected twist. Directed by Benjamin Weinstein of Blink, and created by BBH London, the spot begins with two lovers saying goodnight and blowing each other kisses after popping a mint. Their kisses then turn into butterflies and flowers in a way that's almost too cute....but then, watch as the cuteness gets out of hand. The tagline is "Tiny Fresh Things."

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Credits

Date
Feb 27, 2015
Agency:
BBH London
Client:
Mentos
Production Company:
Blink
Director:
Benjamin Weinstein
Creative Team:
Shelley Smoler
Creative Team:
Raphael Basckin
Creative Director:
Gary McCreadie
Creative Director:
Wesley Hawes
Creative Director:
Shelley Smoler
Creative Director:
Raphael Basckin
Strategist:
Jamie Watson
Strategy Director:
Ben Shaw
Business Lead:
Carly Herman
Director Team:
Tom Woodhead
Team Manager:
Francois d'Espagnac
Producer:
Natalie Parish
Assistant Producer:
Sarah Cooper
Production Company:
Blink
Director:
Benji Weinstein
Executive Producer:
James Bland
Producer:
Patrick Craig
Director of Photography:
Simon Richards
Post Production:
The Mill
Editor/Editing House:
Max/Stich
Sound Director:
Sam Ashwell
Sound Director:
750mph

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