Creativity

Cuteness Gets Out of Hand in This Mentos Ad

BBH London's Spot for Now Mints Has an Unexpected Twist

Published on Feb 27, 2015

Editor's Pick

Mentos is promoting its Now Mints with this ad running in Italy, which starts out cute, then events take an unexpected twist. Directed by Benjamin Weinstein of Blink, and created by BBH London, the spot begins with two lovers saying goodnight and blowing each other kisses after popping a mint. Their kisses then turn into butterflies and flowers in a way that's almost too cute....but then, watch as the cuteness gets out of hand. The tagline is "Tiny Fresh Things."

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About

Credits

Date
Feb 27, 2015
Agency:
BBH London
Client:
Mentos
Prod. Co.:
Blink
Director:
Benjamin Weinstein
BBH Creative Team:
Shelley Smoler
BBH Creative Team:
Raphael Basckin
BBH Creative Director:
Gary McCreadie
BBH Creative Director:
Wesley Hawes
BBH Creative Director:
Shelley Smoler
BBH Creative Director:
Raphael Basckin
BBH Strategist:
Jamie Watson
BBH Strategy Director:
Ben Shaw
BBH Business Lead:
Carly Herman
BBH Team Director:
Tom Woodhead
BBH Team Manager:
Francois d'Espagnac
BBH Producer:
Natalie Parish
BBH Assistant Producer:
Sarah Cooper
Production Company:
Blink
Director:
Benji Weinstein
Executive Producer:
James Bland
Producer:
Patrick Craig
DOP:
Simon Richards
Post Production:
The Mill
Editor/Editing House:
Max/Stich
Sound:
Sam Ashwell
Sound:
750mph

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