Creativity

Mentos: UP2U Launch

So many options.

Published on May 18, 2011

Editor's Pick

Mentos is launching a new UP2U gum pack giving buyers not one, but two flavors to choose from. Continuing with this theme, The Martin Agency has launched a campaign that asks consumers to dial in to 1-800-304-UCHOOSE, where they'll be bombarded with a litany of increasingly ridiculous choices to make. Those who hold out long enough will learn which gum is right for them.

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About

Credits

Date
May 18, 2011
Agency:
The Martin Agency
Chief Creative Officer:
John Norman
Client:
Mentos
Group Creative Director:
Keith Cartwright
Senior Art Director:
Dustin Artz
Copywriter:
Andrew Beckman
Print Producer:
Kay Franz
Digital Producer:
Travis Smith

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