Creativity

Meow Mix Launches Catstarter, a Kickstarter for Kitty Fans

EVB Creates Dedicated Platform for Crowdfunding Feline Innovations

Published on Mar 14, 2014

Editor's Pick

Got a creative cat idea? Perhaps you can make it real now that Meow Mix has launched Catstarter, a Kickstarter-inspired site for supporting feline-related innovations, created out of EVB. For now, Catstarter features three projects, a keyboard-style catbed that you can perch next to your real one, which also gets increasingly warm as you type, an automatic feeding bowl that you can activate via Twitter and another that spins around to ensure that the center is always filled with chow (addressing the familiar problem of when cats forget to eat from the bowl's sides.

Visitors back the projects by simply sharing them on social media and Meow Mix will fund production of the most winning idea. Cat owners can also apply to win limited edition versions of the products for the pets and submit their own ideas for the next wave of Catstarter projects.

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About

Credits

Date
Mar 14, 2014
Agency:
EVB
Client:
Meow Mix
Excecutive Creative Director:
Steve Babcock
Creative Director:
Patrick Maravilla (Copy)
Creative Director:
David Byrd (Art)
Art Director:
Tom Zukoski
Copywriter:
Nate Gagnon
Lead Designer:
Markandeya Sendan
Illustrator:
Natalia Martinez
Motion Graphics Designer:
Kevin Brown
Sound Designer:
J Michael Neal
Director of Technology:
Ken Goldfarb
Lead Interactive Developer:
Josh Kanner
Interactive Developer:
Ken Crosby
Senior Producer:
Kevin Turner
Strategist:
Neeti Newaskar

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