Creativity

Mercedes Benz: C-Class

Blending a color spectrum, geometric configurations, a gaming component and ambient-techno music that would make the Orb smile, Agency Republic's

Published on Jul 13, 2007

Editor's Pick

Blending a color spectrum, geometric configurations, a gaming component and ambient-techno music that would make the Orb smile, Agency Republic's UK site for the new Mercedes C-Class is a deft combination of aural, visual and mental. The front page is stamped with a Technicolor-like pattern, with each circle color-coded to represent a section that's analogous with C-class selling points.

But rather than bore the viewer with boastful copy, the six sections—Simplicity, Confidence, Balance, Space, Interaction and Energy—each contain a game that tests your quick-thinking and skills with a mouse click. Sound is definitely imperative for all, whether you're mimicking audio sequences in the blue-lit Simplicity or dragging the circle and avoiding square ala Space Invaders in the pink-coated Confidence area.

Still, there is copy that explains the meaning behind each one-word section and how it relates to the C-Class features as well as a click-through to the model's actual site. But it is the quirky little challenges and atmospheric sound design that define Mercedes' slogan for its new brand: "serene agility."

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About

Credits

Date
Jul 13, 2007
Client:
Mercedes
Design:
Agency Repubilc

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