To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Mercedes Benz: C-Class

Blending a color spectrum, geometric configurations, a gaming component and ambient-techno music that would make the Orb smile, Agency Republic's

Editor's Pick
Blending a color spectrum, geometric configurations, a gaming component and ambient-techno music that would make the Orb smile, Agency Republic's UK site for the new Mercedes C-Class is a deft combination of aural, visual and mental. The front page is stamped with a Technicolor-like pattern, with each circle color-coded to represent a section that's analogous with C-class selling points.

But rather than bore the viewer with boastful copy, the six sections—Simplicity, Confidence, Balance, Space, Interaction and Energy—each contain a game that tests your quick-thinking and skills with a mouse click. Sound is definitely imperative for all, whether you're mimicking audio sequences in the blue-lit Simplicity or dragging the circle and avoiding square ala Space Invaders in the pink-coated Confidence area.

Still, there is copy that explains the meaning behind each one-word section and how it relates to the C-Class features as well as a click-through to the model's actual site. But it is the quirky little challenges and atmospheric sound design that define Mercedes' slogan for its new brand: "serene agility."
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 13, 2007
Client:
Mercedes
Design:
Agency Repubilc
Tags
Genre
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age