Creativity

Mercedes Benz: Music

While out-of-banner ads are often slick, scrolling affairs -- and thus easier to close without even noticing -- German agency Elephant Seven takes a slightly different approach in this campaign for Mercedes. Rather than smooth windows, we see photore

Published on Mar 08, 2005

Editor's Pick

While out-of-banner ads are often slick, scrolling affairs -- and thus easier to close without even noticing -- German agency Elephant Seven takes a slightly different approach in this campaign for Mercedes. Rather than smooth windows, we see photorealistic objects gyrating in the middle of the screen. The effort promotes the Benz's entertainment system, so the executions include a set of headphones, a mixed cassette tape and a tire that spins like a turntable -- and, of course, a thumping audio track.

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About

Credits

Date
Mar 08, 2005
Client:
Mercedes Benz
Project Manager:
Claus Jacobsen
Project Manager:
Jost Thedens
CD/Copywriter:
Daniel Richau
CD/Art Director:
Dirk Ollmann
Art Director:
Kai Becker
Screen Design:
Lavinia Malkowski
Screen Design:
Kristin Wurm
Flash Designer:
Till Hinrichs
Agency:
Elephant Seven GmbH Nord

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