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Mercedes Benz: You Drive Conclusion

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Editor's Pick

Mercedez and AMV BBDO's interactive film, which can be directed via Twitter, is up for you to play with on the brand's YouTube channel.

The U.K. has more "dual-screen viewers" than any other country in Europe, so the campaign, which takes advantage of this fact, was run via a three-part story shown during the commercial breaks during the X-Factor this past weekend. On the YouTube channel, you can check out all three parts and at certain key points during the plot, choose the film's destiny.

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About

Credits
Date
Oct 08, 2012
Agency:
AMV BBDO
Client:
Mercedes Benz
Category
Latest Creativity News on Ad Age

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