Creativity

Mercedes Benz: You Drive Conclusion

Play along!

Published on Oct 08, 2012

Editor's Pick

Mercedez and AMV BBDO's interactive film, which can be directed via Twitter, is up for you to play with on the brand's YouTube channel.

The U.K. has more "dual-screen viewers" than any other country in Europe, so the campaign, which takes advantage of this fact, was run via a three-part story shown during the commercial breaks during the X-Factor this past weekend. On the YouTube channel, you can check out all three parts and at certain key points during the plot, choose the film's destiny.

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About

Credits

Date
Oct 08, 2012
Agency:
AMV BBDO
Client:
Mercedes Benz

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