Creativity

Mercedes: Rooftop Stickers

For truckers' eyes only.

Published on Feb 02, 2012

Editor's Pick

How do you get the attention of truck drivers? By placing the media in a place only they can see. To promote its new Actros truck to truckers, Mercedes-Benz and Ogilvy Amsterdam placed window-shaped stickers on the top of car roofs and drove across the Netherlands.

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About

Credits

Date
Feb 02, 2012
Agency:
Ogilvy & Mather Amsterdam
Client:
Mercedes

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