A Boy Grows Up and Rediscovers His Sense of Wonder in This Gorgeous Mercedes Spot

Ad From Germany Captures a Child's Sense of Perspective

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Mercedes' latest spot from Germany is a sweeping, gorgeously-crafted film which charts a boy's life from babyhood to manhood. As a child, he stares up in awe and wonder at the world around him. The film cleverly captures a child's perspective on the world in which adults, balloons, even raindrops seem huge -- there's one scene in which he's on a seesaw with his mom on a beach, and she appears like a giant.

As he grow up, from cute red-headed boy to earnest teen to handsome, Damian Lewis-lookalike middle aged man (the casting is spot-on), we sense that he's losing this wonder, as he cleans his apartment, travels in planes and taxis while checking his watch and looks exhausted in the shower and while trying to go for a run. But lowering the roof on his Mercdes C Class cabrio convertible, he regains his perspective as a huge bird flies overhead. The tagline is "Unleash your senses."

The ad was directed by Radical Media's Sebastian Strasser (whose previous auto work includes a cinematic epic for Audi) for agency Antoni Berlin.

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About

Credits
Date
Jul 21, 2016
Agency:
Antoni GmbH Berlin
Client:
Mercedes
Director:
Sebastian Strasser
Script:
Jung van Matt Werbeagentur
Creative Director:
André Kemper
Producer:
Mark Rota
Production Company:
Anorak
Service Production:
RadicalMedia
Executive Producer:
Christiane Dressler
Executive Producer:
Christoph Petzenhauser
Executive Producer:
Frank Scherma
Producer:
Christoph Petzenhauser
Producer:
Leslie Vaughn
Director:
Sebastian Strasser
Director of Photography:
Rodrigo Prieto
Post Production:
Trim Editing
Offline Editing:
Fileld of Task
Editor:
Paul Hardcastle
VFX:
Time Based Arts
Online:
Fileld of Task
VFX Supervisor:
Mike Skrgatic
Lead Flame:
Sheldon Gardner
Matte Painting:
Sheldon Gardner
Colorist:
Simone Grattarola
Flame:
Matt Jackson

See more credits

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