Creativity

Mercedes-Benz: Blur

The illusion of speed.

Published on Nov 15, 2011

Editor's Pick

To launch the Mercedes-Benz 2012 C-Class Coupe in Canada, BBDO Toronto parked one of the cars in front of a motion blurred wall, sidewalk, and billboard that read: "Looks fast. Even in park. The 450hp 2012 C-Class Coupe." To complete the motion-blur illusion, the agency also created 3D models of a motion-blurred fire hydrant, parking sign, and mailbox to be part of the street scene.

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About

Credits

Date
Nov 15, 2011
Agency:
BBDO Toronto
Client:
Mercedes-Benz
SVP Creative Director:
Peter Ignazi
SVP Creative Director:
Carlos Moreno
Art Director:
Jonathan Guy
Copywriter:
Frank Macera

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