Creativity

Diane Kruger and Joshua Jackson Defy Death in Mercedes' New Stunt

Jung von Matt's Latest Stunt for F-Cell Sends Stars into Desert Without Drinking Water

Published on Feb 04, 2014

Editor's Pick

The definitely dating, maybe engaged celebrity couple Diane Kruger and Joshua Jackson recently took what could have been a roadtrip to hell, courtesy of Mercedes-Benz. The automaker, along with agency Jung von Matt, tapped the actors to participate in an interesting experiment that required them to travel through Death Valley for two days -- without any drinking water.

Mercedes wanted to prove the purity of emissions from the brand's F-Cell electric vehicle, which, apparently, emits nothing but safely potable water. So Mercedes and JVM simply strapped a tank to the bank of a car, which would provide the only H20 for the stars' trip.

As you'll see from the video, it wasn't such a hellish excursion after all, and Ms. Kruger and Ms. Jackson end up having an amusing, yet incident-free trip--with 21 liters of water. Full disclosure: according to JVM Creative Director Jonas Keller, "To compensate for the lack of trace element of distilled water, a particulate and carbon-active filter was attached to the water tank." So some healthy "tampering" was involved.

Jung von Matt previously demonstrated the F-Cell's impact-free emissions with "Invisible Drive," the 2012 Cannes Outdoor Grand-Prix winning stunt that rendered the cars invisible.

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About

Credits

Date
Feb 04, 2014
Agency:
Jung Von Matt
Client:
Mercedes-Benz
Managing Creative Director:
Thim Wagner
Managing Creative Director:
Goetz Ulmer
Creative Director:
Jonas Keller
Art Director:
Andreas Wagner
Copywriter:
Luca Rescheleit
Copywriter:
Justin Salice-Stephan
Copywriter:
Fabian Frese
Idea/Concept:
Andreas Wagner
Idea/Concept:
Luca Rescheleit
Agency Producer:
Christoph Kohler
Film Production:
Markenfilm Crossing GmbH
Director:
Holger Jaquet
Camera:
Holger Jaquet
Post Production:
Markenfilm Crossing GmbH
Producer:
Christine Marie Gardeweg
Sound Design:
Steven Schwalbe (Whitehorse)
Sound Design:
Steve Patuta (Whitehorse)
Client Services:
Peter Stroh
Client Services:
Sonja Stockmann
Client Services:
Ann-Kathrin Geertz
Client Services:
Desiree Schelinski

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