To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Mercedes-Benz: Invisible -- Cannes 2012 Outdoor Grand Prix

Now you see it.

Editor's Pick

How do you communicate a car's zero-emission technology? Focus on its "invisible" impact on the environment by making the car itself invisible. Using LED lights and a camera which reflected a live feed, an invisible Benz took to German streets to wow onlookers.

The car runs on F-cell technology, and while its invisibility is dependent on your distance from the car, the effect is still cool enough to make you look twice.

Along with Coke's 'Hands,' the work won the Outdoor Grand Prix at Cannes 2012, lauded for leveraging technology for a real creative use, not just to show off. For more on the effort and Cannes judging, check out our Cannes 2012 coverage.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 05, 2012
Agency:
Jung von Matt/Alster
Client:
Mercedes-Benz
Head of Marketing:
Lüder Fromm
ECD:
Thimoteus Wagner
ECD:
Fabian Frese
ECD:
Götz Ulmer
Creative Director:
Michael Ohanian
Creative Direction:
Jonas Keller
Creative Direction:
Martin Strutz
Art Director:
Jonas Keller
Production Company:
Markenfilm
Direction:
Daniel Schmidt
Graphics:
Daniel Soares
Concept:
Michael Ohanian
Concept:
Jonas Keller
Post Prod:
Tina Rentzsch
Production:
Martin Schön
Programming:
Bettina Ackermann
Programming:
Christopher Schultz
Sound Engineer:
Thomas Keller
Head of Brand Communication:
Anders Sundt Jensen
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age