To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Driving a Mercedes-Benz is Just Like Manhandling a Chicken

Jung von Matt Demonstrates Suspension System Using a Fowl

Editor's Pick

When you move a chicken around, it doesn't move its head -- mostly because it lacks the same ocular system that humans do, which lets us see objects in a stationary way even if our bodies move. Mercedes-Benz and Jung von Matt cleverly use this oft-noticed phenomenon to explain a slightly more complex idea to consumers -- that the brand's cars, just like the gyroscopic chicken heads -- feature "Magic Body Control" suspension system. It scans the road ahead and prepares the spring units inside the car's suspension to adjust accordingly for bumps and potholes to keep the car stable at all times. Just like a chicken. The commercial was directed by Daniel Warwick, out of BigFish Berlin.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Sep 25, 2013
Jung Von Matt
Peter Waibel
Robert Herter
Lukasz Brzozowsk
Lucas Osis
Nico Baumann
Agency Producer:
Christoph Kohler
Agency Producer:
Sebastian Fahlbusch
Production Company:
Bigfish Film Production Berlin
Daniel Warwick
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Subscribe Now

Become a Member of Ad Age