Driving a Mercedes-Benz is Just Like Manhandling a Chicken

Jung von Matt Demonstrates Suspension System Using a Fowl

Published on Sep 25, 2013

Editor's Pick

When you move a chicken around, it doesn't move its head -- mostly because it lacks the same ocular system that humans do, which lets us see objects in a stationary way even if our bodies move. Mercedes-Benz and Jung von Matt cleverly use this oft-noticed phenomenon to explain a slightly more complex idea to consumers -- that the brand's cars, just like the gyroscopic chicken heads -- feature "Magic Body Control" suspension system. It scans the road ahead and prepares the spring units inside the car's suspension to adjust accordingly for bumps and potholes to keep the car stable at all times. Just like a chicken. The commercial was directed by Daniel Warwick, out of BigFish Berlin.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 25, 2013
Jung Von Matt
Peter Waibel
Creative Director:
Robert Herter
Creative Director:
Lukasz Brzozowsk
Art Director:
Lucas Osis
Nico Baumann
Agency Producer:
Christoph Kohler
Agency Producer:
Sebastian Fahlbusch
Production Company:
Bigfish Film Production Berlin
Daniel Warwick

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.