Creativity

You Can Drive a Mercedez-Benz in Mario Kart 8

Commercial Features a 'Hot' Mario

Published on May 30, 2014

Editor's Pick

From Japan, home of the wacky, the weird and the downright innovative, comes this commercial for Mercedes-Benz, which promotes a new tie-up between the automaker and Nintendo's Mario Kart 8. The spot inserts a Mercedes GLA into old-school game footage of Super Mario Brothers, then segues into a live action sequence featuring a real-life GLA, driven by an extraordinarily buff "Mario" with muscles bulging under his denim overalls.

The co-branding continues in the game itsef, where players can download and drive the car. According to Kotaku, this is the first "real car" to appear in a Mario Kart game.

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Credits

Date
May 30, 2014
Client:
Mercedes-Benz

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