Creativity

Mercedes Unveils an Anti-Homophobia Mural in Film for Toronto Pride

The Brand Interviewed People Who Have Suffered Abuse Over Their Sexuality

By Alexandra Jardine. Published on Jun 28, 2017

Editor's Pick

Marking its sponsorship of Toronto Pride, Mercedes-Benz has created a moving short documentary that features an artist creating a mural for the LGBTQ2 community.

In the film, directed by Mark Bone from Revolver for BBDO Toronto, we see interviews with different people about the homophobic abuse they have suffered in their lives: from having a locker defaced in high school to having their garage vandalized. The film reveals the mural, created by artist Thomarya "Tee" Fergus and inspired by their stories.

Mercedes-Benz unveiled the mural, painted on the exterior of a warehouse in Toronto, and documentary at a small screening on June 22.

"It's easy to ignore hateful words when they're not directed at you," said Dan Gaede, VP-creative director at BBDO Toronto, in a statement. "With this project, we wanted to share stories from people who are targeted and demonstrate the real impact of hateful speech. We also want people to know they are loved and accepted regardless of their identity. In addition to combatting the negative speech, hopefully this will inspire more positive conversations."

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About

Credits

Date
Jun 28, 2017
Agency:
BBDO Toronto
Client:
Mercedes-Benz
VP, Creative Director:
Dan Gaede
Sr. Copywriter:
Owen Milburn
Art Director:
Jinah Lee
Senior Producer:
Terry Kavanagh
Production Company:
Revolver Film Company
Executive Producer:
Luc Frappier
Executive Producer:
Richard Cureton
Director:
Mark Andrew Bone
Director of Photography:
Christopher Lew
Producer:
Rob Allan
Editing Facility:
Rooster Post Production
Editor:
Dave de Carlo
Assistant Editor:
Mikaela Bodin
Color Facility:
Nice Shoes
Colorist:
Roslyn Di Sisto
Color Assistant:
Adrian Gluvakovich
Finishing:
Fort York VFX
Flame Artist:
Andrew Rolfe
Flame Artist:
Ernie Mordak
Flame Assistant:
Melissa Vasiliev
Flame Assistant:
Alec McKay
Audio:
Grayson Matthews

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