Mercedes-Benz: Soul -- Super Bowl XLVII

A Faustian bargain.

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Editor's Pick

Guess Kate Upton wasn't going to be the main attraction of Mercedes-Benz' Super Bowl ad, which was released today. Willem Dafoe is undeniably the star of the dreamy spot, which has him playing the Devil himself, ready to ask an unsuspecting young man to sign away his soul in return for the car, and all it brings. What it brings of course, is racing adventures, fame and fortune (Usher appears!), and a spot on Wired's front cover -- and a surprise twist ending. Agency is Merkley + Partners, MJZ's Dante Ariola directs.

The spot reminds us of Kia's fantastic dream-sequence Game Day effort last year, which featured a clumsy Sandman that gave a husband and wife the dreams of their lives. That company also released its Super Bowl spot today -- and of course, it's another fantastical sequence, starring a little boy with a very pertinent question.

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Feb 03, 2013
Merkley + Partners
Executive Creative Director:
Andy Hirsch
Dante Ariola
Production Company:
Creative Group Head:
Abi Aaron
Creative Group Head:
Aaron Eiseman
Senior Producer:
Alex Kobak
Director of Broadcast Production:
Gary Grossman
Director of Business Affairs:
Pam Carden
Philippe Le Sourd
Line Producer:
Natalie Hill
Senior Executive Producer:
Scott Howard
Andrea MacArthur
Amanda Perry
Editorial Company:
Peepshow N.Y.
VFX Director:
Tim Davies
VFX Producer:
Rachael Trillo
VFX Company:
The Mill - LA
Sound Mixer:
Philip Loeb
Mix House:
Heard City
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