Creativity

Create Your Own Music Mashups With Mercedes Revs

Best Mashups Will Feature In TV Ads

Published on Oct 29, 2013

Editor's Pick

In Sound With Power, Mercedes-Benz lets users create their own audio mashups using a Mercedes E 63 AMG engine's roar as the starting point. The project, developed by B-Reel and agency Abbott Mead Vickers BBDO, lets users add different musical elements (from artists ranging from rapper Tinie Tempah to Mozart) to the rev, then share their mashup via Twitter. Selected mashups will be featured in the next Mercedes TV commercial.

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About

Credits

Date
Oct 29, 2013
Agency:
Abbott Mead Vickers BBDO
Client:
Mercedes-Benz
Production Company:
B-Reel
Sound and Visuals:
Ithaca Audio

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