Create Your Own Music Mashups With Mercedes Revs

Best Mashups Will Feature In TV Ads

Published on Oct 29, 2013

Editor's Pick

In Sound With Power, Mercedes-Benz lets users create their own audio mashups using a Mercedes E 63 AMG engine's roar as the starting point. The project, developed by B-Reel and agency Abbott Mead Vickers BBDO, lets users add different musical elements (from artists ranging from rapper Tinie Tempah to Mozart) to the rev, then share their mashup via Twitter. Selected mashups will be featured in the next Mercedes TV commercial.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Oct 29, 2013
Abbott Mead Vickers BBDO
Production Company:
Sound and Visuals:
Ithaca Audio

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.