Mercedes-Benz: The QR Prototype Chase

Prototypes as media.

Editor's Pick

Jung von Matt/Alster wrapped prototype cars in printed QR codes to promote the new Mercedes A Class, sending them out into the streets to generate excitement. The QR codes contained a hidden app in which users had to hunt for 'trophies', competing for a prize trip to the world launch of the car.

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About

Credits
Date
May 08, 2012
Agency:
Jung von Matt/Alster
Client:
Mercedes-Benz
Creative Direction:
Martin Strutz
Concept:
Philipp Dietz
Concept:
Robert Ehlers
Concept:
Simon Hiebl
Art Direction:
Kevin Mitchell
Art Direction:
Philipp Dietz
Design:
Kenzi Benabdallah
Motion Design:
Michel Magens
CW:
Bahador Pakravesh
Photography:
Andreas Burz Jr.
Technical Production:
Jung von Matt
Technical Production:
Next
Image Production:
Jung von Matt
Image Production:
Basis
Music Production:
White Horse Music
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