Creativity

Mercedes-Benz: The QR Prototype Chase

Prototypes as media.

Published on May 08, 2012

Editor's Pick

Jung von Matt/Alster wrapped prototype cars in printed QR codes to promote the new Mercedes A Class, sending them out into the streets to generate excitement. The QR codes contained a hidden app in which users had to hunt for 'trophies', competing for a prize trip to the world launch of the car.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 08, 2012
Agency:
Jung von Matt/Alster
Client:
Mercedes-Benz
Creative Direction:
Martin Strutz
Concept:
Philipp Dietz
Concept:
Robert Ehlers
Concept:
Simon Hiebl
Art Direction:
Kevin Mitchell
Art Direction:
Philipp Dietz
Design:
Kenzi Benabdallah
Motion Design:
Michel Magens
CW:
Bahador Pakravesh
Photography:
Andreas Burz Jr.
Technical Production:
Jung von Matt
Technical Production:
Next
Image Production:
Jung von Matt
Image Production:
Basis
Music Production:
White Horse Music

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.