Mercedes-Benz: The Truth About Smart

While Mercedes Benz UK's pint-sized Smart ForTwo car appears to be anything but spacious and convenient upon first glance, London firm Agency Republic has launched a site for the automaker that hopes to prove otherwise.

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While Mercedes Benz UK's pint-sized Smart ForTwo car appears to be anything but spacious and convenient upon first glance, London firm Agency Republic has launched a site for the automaker that hopes to prove otherwise.

The œTruth About Smart” destination, with British narrator in tow, guides prospective car buyers through a series of five interactive videos that highlight the Smart ForTwo™s comfort, safety, space, fuel economy and other features. Before the video plays in each section, visitors are prompted with a multiple-choice question. In the comfort section, for example, you™re presented with four people of varying heights ranging from 4™11” to 7™2”. You™re then asked who is the tallest person who could drive away comfortably in a Smart car, which leads to a video showing people of that height (we won't ruin the suprise here) easily getting in one and heading off.

Along the way, other sections show how Smart™s Tridion safety cell helps the car withstand heavy impact from even a wrecking ball, or how Smart ForTwo's 33-liter tank can take you 415 kilometers from London to Edinburgh.
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About

Credits
Date
Aug 04, 2008
Client:
Mercedes-Benz
Agency:
Agency Republic
Executive Creative Director:
Gavin Gordon-Rogers
Production Company:
Republic Film
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