Mercedes-Benz: Transparent Walls

Walls with a view

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In Germany, Mercedes-Benz highlighted driver safety by projecting views of poorly visible streets onto billboards on the sides of houses - making it possible for oncoming drivers to 'see through walls'.

The aim of the exercise was to make chaotic traffic intersections safer, promoting Mercedes' Pre-Safe precrash system.

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About

Credits
Date
Mar 09, 2011
Agency:
Jung von Matt Elbe
Client:
Mercedes-Benz
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