Creativity

Mercury: The Neverything

Quirky viral clips? Trailers for a stylish independent film? Long-form car commercials? Just what the heck are visitors to TheNeverything.com and LovelyBySurprise.com watching when they click on those intriguing (but perplexing) videos?
&

Published on Mar 15, 2006

Editor's Pick

Quirky viral clips? Trailers for a stylish independent film? Long-form car commercials? Just what the heck are visitors to TheNeverything.com and LovelyBySurprise.com watching when they click on those intriguing (but perplexing) videos?





As it turns out, all of the above. Both websites are at the center of a campaign from Ford Motor Company and agencies Y&R Brands and Wunderman Detroit to promote the 2006 Mercury Milan and 2006 Lincoln Zephyr through a full-length feature film written, directed and produced by interactive advertising pioneer Kirt Gunn and his Kirt Gunn & Associates boutique. "This project is an industry first in that we produced a narrative independent feature film," says Gunn. "I say independent because the agencies and the client gave us complete creative latitude to make this film. After shooting it, we then licensed small segments to Lincoln and Mercury, which are being shown on the websites. The brands have a six month license to show this content, and then we plan to submit the film to festivals and try to get a subsequent wider release."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 15, 2006
Client:
Mercury
Writer/Director:
Kirt Gunn
Website Creative Director:
Karen Ingram
Website Producer:
Gregory Lofaro
Production Company:
Kirt Gunn & Associates

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.