Virtual Reality Gets Moving in Merrell's Outdoorsy Sundance Adventure

Hill Holliday and Framestore Create a Thrilling Oculus Rift Experience

Published on

Editor's Pick

Outdoor-apparel brand Merrell partnered with Rolling Stone magazine to give thrill-seeking Sundance Film Festival-goers a taste of virtual reality.

"TrailScape," an Oculus Rift experience conceived by agency Hill Holliday and created in collaboration with Framestore, gave attendees the opportunity to connect with nature by replicating an eventful hike. Unlike most VR experiences in which the user's motion, outside of head turns, isn't reflected in what they see, the Merrell project immerses consumers in VR that coincides with their body movements. Adventurers found themselves crossing a shaky wooden suspension bridge and avoiding tumbling rocks from inside an expo hall.

Read more about how Merrell is using VR to refresh its brand on Ad Age.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 05, 2015
Agency:
Hill Holliday
Client:
Merrell
Virtual Reality Design:
Framestore
Chief Creative Officer:
Lance Jensen
Group Creative Director:
Kevin Daley
Creative Director:
Rick McHugh
Associate Creative Director:
Jude Senese
Copywriter:
Rick McHugh
Art Director:
Jude Senese
Designer:
Jacqueline Hull
Agency Producer, Exec. Producer:
Andrew Barnett
Agency Producer:
Mike Rubenstein
Agency Producer:
Rob Gilcrest
Project Manager:
Julie Heger
Project Manager:
Jenn O'Neil
Project Manager:
Matt Villone
Planner:
Linda Lewi
Planner:
Allie Pirolli
Art Buyer:
Carolyn Dowd
Agency Editor:
Dan Cabral
Director of Photgraphy:
Dan Cabral
Production Company:
MKG
Senior Producer:
Ashely Jackson
Assistant Producer:
Heather MacDonald
Senior Designer:
Mary Ann Broccolo
Creative Technologist:
Winslow Porter
Digital Production Company:
Framestore
Executive Creative Director:
Mike Woods
Lead Digital Developer:
Michael Cable
Digital Developer:
Omer Shapira
Digital Developer:
Nick Fox-Gieg
Executive Interactive Producer:
Christine Cattano
Associate Interactive Producer:
Meg Diamond
Senior Motion Capture Supervisor:
Gary Marshall
Assistant Motion Capture Supervisor:
Omer Shapira
CG Lead/Virtual Director of Photography:
Ben Fox
Colorist:
Corinna Wilson
PR Firm:
Platform Media Group
Managing Director:
Henry Eshelman
Project Manager:
Mark Rabinowitz
Project Manager:
Liz Ferrin
Media:
Katie Thompson
Media:
Liane Nadeau
Media:
Elizabeth Dunbar
Media:
Mark Duffy
Analytics:
Dan Goldstein
Analytics:
Ryan Healey

See more credits

Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age