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Met Police: Who Killed Deon TV Trailer

Where were you?

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An anti- knife crime campaign for London's Metropolitan Police asks Who Killed Deon?

The interactive campaign from AMV BBDO seeks to educate teens about the law of Joint Enterprise, which means, basically, that you can be charged with murder even though you are not the primary offender, or even at the scene of the crime.

The campaign drives viewers to a Facebook page where visitors can watch videos outlining the points of view of each of the six suspects in the case.

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About

Credits
Date
Oct 04, 2010
Agency:
AMV BBDO London
Client:
Met Police
Copywriter:
Aidan McClure
Art Director:
Laurent Simon
TV Producer:
Rebecca Scharf
Production Company:
Mad Cow
Director:
Simon Ellis
Photographer:
Adam Hinton
Production Company Producer:
Pete Chambers
Post Production Company:
The Mill
Music:
Vent
Audio Post Production:
750 MPH
Music Production:
Tonic Music
Music:
Uranium-Moving Ninja
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