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Meth Project: MethProject.org

What you need to know about Meth.

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The Meth Project is hoping to 'change the conversation' about Meth with a new website and a series of hard-hitting PSAs, directed by Darren Aronofsky of Black Swan fame, in a campaign aimed at arming teens with the resources to understand the drug's dangers.

The campaign, by digital agency Organic, centers around the site, which sets out a series of questions about meth, such as: Will it make you violent? How will it affect your family? Will you become an addict? It attempts to answer them, prompting readers to learn more and to make their own decisions about the drug. Teens are also encouraged to create their own stories, artwork, videos and photos, and share them with others by uploading them to a gallery on the site.

The TV spots, directed by Aronofsky and produced by Wild Plum, show teens grappling with the horrific effects of taking Meth as they question whether, if they'd asked more questions about the drug, they'd have avoided some of these situations. One finds himself in a compromising situation in a motel room; another ditches a friend in the emergency room to get high; a third cowers in fear as his strung-out brother ransacks his room for money; and a fourth is driven to the edge by the voices in her head.

The Ask MethProject.org campaign also includes radio, print, mobile and out of home advertising.

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About

Credits
Date
Nov 08, 2011
Agency:
Organic Inc.
Chief Creative Officer:
Conor Brady
Client:
Meth Project
Executive Creative Director:
Brad Mancuso
Creative Director:
Urs Ross
Associate Creative Director:
Jola Hyjek
Art Director:
Tyler Warrender
Art Director:
Mark Butorac
Copywriter:
Fred Abercrombie
Copywriter:
Brian Pike
Copywriter:
Lauren Tyrrell
Designer:
David Paslay
Motion Design:
Lorena Pazimo
Motion Design:
Michael Whiteside
Motion Design:
Bert Tam
Executive Producer:
Laurale Wunsch
Executive Producer:
Tom Hillebrand
Technology Director:
Dale Gillespie
Photographer:
Ron Haviv
Make Up Artist:
Martina Kohl
Post Production:
DMAX
Production Company:
Wild Plum
Executive Producer:
Shelby Sexton
Executive Producer:
Sandy Haddad
Executive Producer:
Scott Franklin
Line Producer:
Ted Robbins
Director:
Darren Aronofsky
Director of Photography:
Darren Lew
Post Production:
Final Cut
Editor:
JD Smyth
Executive Producer:
Viet-An Nguyen
Smoke Artist:
Cecil Hooker
Sound Design:
T. Teressa Tate
Motion Graphics:
Phillip Brooks
Colorist:
Tim Stipan
Design:
Studio AKA
Director:
Steve Small
Director:
Kristian Andrews
Director:
Grant Orchard
Illustration:
Margot Tsakiri-Scanatovits
Illustration:
Eamonn O'Neill
Illustration:
Gemma Mortlock
Illustration:
Cristobal Infante
Illustration:
Kristian Andrews
Executive Producer:
Sharon Titmarsh
Sound Design:
Jeremiah Moore
Mix:
Mark Pitchford

See more credits

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