Creativity

Method: Say No to Jugs

Say ugh to jugs!

Published on Feb 03, 2010

Editor's Pick

Traditional laundry detergents get a toxic characterization in Droga5 and Method's new integrated campaign for the brand's detergent line asking laundry washers to kick their jug habit. Print and banner ads lead visitors to the Method Laundry site where they can get ingredient info, a downloadable coupon and usage details—thanks to Method's reformulation of, um, surfactants and H20, just one pump does the trick.

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About

Credits

Date
Feb 03, 2010
Agency:
Droga5 New York
Client:
Method

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