Creativity

Method Soap Teams With ASOS on New Clothing Collection

Campaign Via Essence Designed to Promote 4X Concentrated Laundry Detergent

Published on Apr 23, 2015

Editor's Pick

Working with agency Essence, eco-friendly soap and detergent brand Method has partnered with the fashion world to market its latest product, 4x Concentrated Laundry Detergent. Method teamed with U.K. retailer ASOS to launch a collection, Method <3 ASOS. Style site Refinery29 is also jumping in to create sponsored content around the line and Clever Girl, a group of bloggers and social influencers, will be sharing their feelings about the product on social media with the hashtag #stylebymethod.

According to Method Global Chief Marketing Officer Alison Worthington, the point is to connect with its digital native consumers "in a way that's as compelling and relevant as our product is disruptive."

Read the full story on the Method-ASOS tie-up on Adage.com.

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About

Credits

Date
Apr 23, 2015
Agency:
Essence Digital
Client:
Method/Asos

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