Method Soap Teams With ASOS on New Clothing Collection

Campaign Via Essence Designed to Promote 4X Concentrated Laundry Detergent

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Working with agency Essence, eco-friendly soap and detergent brand Method has partnered with the fashion world to market its latest product, 4x Concentrated Laundry Detergent. Method teamed with U.K. retailer ASOS to launch a collection, Method <3 ASOS. Style site Refinery29 is also jumping in to create sponsored content around the line and Clever Girl, a group of bloggers and social influencers, will be sharing their feelings about the product on social media with the hashtag #stylebymethod.

According to Method Global Chief Marketing Officer Alison Worthington, the point is to connect with its digital native consumers "in a way that's as compelling and relevant as our product is disruptive."

Read the full story on the Method-ASOS tie-up on Adage.com.

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About

Credits
Date
Apr 23, 2015
Agency:
Essence Digital
Client:
Method/Asos
Category
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