Creativity

Why Is the Loving Dad in MetLife Hong Kong's Ad Also a Liar?

Powerful Commercial With a Twist Has Gone Seriously Viral

Published on Feb 12, 2015

Editor's Pick

MetLife Hong Kong looks set to offer some serious competition to Thai Life Insurance, which is known for its heartbreaking spots. We see a little girl and her adoring Daddy, as she reads out an essay she's written about him. It's all about how wonderful he is, until she gets to the part where she says he's a liar. Watch the rest to find out why -- and get the tissues ready. The ad has gone super viral, with more than seven million Facebook views and over six million on YouTube.

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Credits

Date
Feb 12, 2015
Client:
MetLife

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