Creativity

MetLife: Schroeder's Piano

Match Schroeder's tempo.

Published on Feb 28, 2012

Editor's Pick

See if you can keep up with Schroeder's piano playing with this cute banner and Facebook app from MetLife, (part of its ongoing 'I Can Do This' campaign through Crispin Porter + Bogusky, featuring beloved cartoon characters from the likes of Peanuts). Using their keyboard, players try to keep time with Schroeder while he runs through a piece. They can then share their score on Facebook - and get a quote from MetLife. The banner ran on the New York Times homepage for one day last week and will do the same on People.com on March 1st.

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About

Credits

Date
Feb 28, 2012
Agency:
Crispin Porter + Bogusky
Client:
MetLife
ECD:
Ari Merkin
CD:
Matthew Atkatz
AD:
Alexandra Sobiecki
CW:
Taylor Marsh
Interactive Designer:
Ryan Dixon
Interactive Design Director:
Qian Qian
Executive Integrated Producer:
Darren Himebrook
Integrated Producer:
Erica Gail DeRozario
Jr Integrated Music Producer:
Jorge Ivan Perez
Art Producer:
Amy Foster
Interactive Developer:
Lawrence Jones
Production:
Hook
Motion Partner:
Psyop
Motion Partner:
Lightstar Studios
Associate Technical Director:
Robert Christ
Experience Designer:
Kevin Auerbach
Experience Designer:
Maria Ho
Jr. Digital Implementation Analyst:
Ryan Cain
Quality Assurance:
Erick Perez
Group Media Director:
Lauren Barger
Media Supervisor:
Jessica Blumberg
Media Planner:
Elizabeth York
Content Management Supervisor:
Adam Barger
Content Supervisor:
Carly Tietzer
Content Manager:
Julie Pfleger
Business Affairs:
Xandra Ess
Cognitive Anthropologist:
Andrew Teagle
Cognitive Anthropologist:
Rich Kelleman
Traffic Manager:
Kevin Merrill

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