Metro Canada: Pocket Sized

Mini newspapers.

Published on May 15, 2012

Editor's Pick

To launch free newspaper Metro's mobile app, Rethink thought up this adorable little promotion. Next to regular Metro newspaper boxes, the agency placed mini versions, with a sign directing passers-by to look at them. An accompanying QR code let people download the app on their smartphones.

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May 15, 2012
Rethink Communications Toronto
Metro Canada

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