Metro Canada: Pocket Sized

Mini newspapers.

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Editor's Pick

To launch free newspaper Metro's mobile app, Rethink thought up this adorable little promotion. Next to regular Metro newspaper boxes, the agency placed mini versions, with a sign directing passers-by to look at them. An accompanying QR code let people download the app on their smartphones.

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May 15, 2012
Rethink Communications Toronto
Metro Canada
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