McCann Melbourne debuts app based on award-winning film for Metro

Published on May 20, 2013

Editor's Pick

Find out if you're any less stupid than the adorable, imprudent characters of McCann Melbourne's whimsical, award-winning spot for the Australian Metro, "Dumb Ways to Die," in the new mobile game based on the film. Swat wasps, step back behind the yellow line and avoid piranhas pecking at your privates in the app featuring characters created by Julian Frost, now available on iTunes. You can also pledge to "not do dumb stuff around trains" via the game.

The film, which earned Best of Show at the One Show, has already started a great run at Cannes and took double Grand Prix in the PR and direct categories. (add links to crossposted stories)

For more of the goings on at Cannes, tune into Creativity's Cannes Central.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


May 20, 2013
McCann Melbourne
Executive Creative Director:
John Mescall
Creative Director:
Pat Baron
Game Design and Development:
Barrel of Donkeys
Game Design and Development:
Julian Frost
Game Design and Development:
Sam Baird
Marketing Manager:
Chloe Alsop

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.