Creativity

Metro's

Death comedy.

Published on Nov 16, 2012

Editor's Pick

Set your hair on fire, or make your privates piranha bait: Those are just some of the "Dumb Ways to Die" presented in this freakishly cute, but really dark video by the Australian Metro, which encourages people to be safe while they are around trains. The super-catchy song (written by Tangerine Kitty), which is available on iTunes(and will soon surface as a ringtone for at least a few people, we're sure) tells of many stupid ways you could die -- including by walking across train tracks, or standing too close to the edge of a platform. An accompanying website encourages you to make a pledge to be safer around speeding trains, and contains stats and information about the Metro. There's even a Tumblr.

The film, which earned Best of Show at the One Show, has already started a great run at Cannes and took double Grand Prix in the PR and direct categories.

For more of the goings on at Cannes, tune into Creativity's Cannes Central.

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About

Credits

Date
Nov 16, 2012
Agency:
McCann Melbourne
Client:
Metro
Executive Creative Director:
John Mescall
Creative Team:
John Mescall
Creative Team:
Pat Baron
Animation:
Julian Frost
Digital Team:
Huey Groves
Digital Team:
Christian Stocker
Senior Producer:
Mark Bradley
Producer:
Cinnamon Darvall
Composer/Producer:
Oliver McGill
Head of Corporate Communication:
Leah Waymark
Stakeholder Communications Advisor:
Brad Voss
Marketing Manager:
Chloe Alsop
Marketing Coordinator:
Philippa Jamieson

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