McCann Melbourne brings back one of our favorite characters from the original "Dumb Ways to Die" film -- the blue blob that sets fire to his hair -- for an April Fool's video. A little Blue sets up an elaborate prank for big Blue, which culminates in him dying in his favorite way, just as he did in the original film, for Metro Trains.
It's April 1, and marketer and agency pranks are a-plenty. This year, we've heard everything from "branded aromatic rain" to "rotating buildings" to a nauseating cheese-scented fragrance. We've rounded them all up here -- check them out and tell us about the ones you've seen in the comments.