Creativity

The Dumb Ways to Die Characters Are Hitting the Gym. Literally

Gym Equipment Means More Grisly Deaths as Metro Trains Launches Sport-Themed Games

Published on Nov 24, 2014

Editor's Pick

As reported previously on Creativity, Metro Trains and McCann Melbourne are keeping their award-winning Dumb Ways to Die campaign fresh with some new sports-themed games. The app for "The Games" has now launched on iTunes, where players can have fun with a whole host of new cartoon characters competing in such challenges as a dolphin rodeo, electric fence hurdling and More. Promoting the games are a set of online films featuring the characters alongside real people in gyms, doing activities such as spin training (seen here), leg training and sprint training. As you might expect, the gym equipment provides ample opportunity for some more gruesome demises.

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About

Credits

Date
Nov 24, 2014
Agency:
McCann Melbourne
Client:
Metro Trains

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