Trick or Treat? 'Dumb Ways to Die' Characters Meet Their Grisly Ends on Halloween

Interactive Film Lets You Choose Between Two Horrible Deaths

Published on

Editor's Pick

If you haven't had a chance to imagine the worst ways you could die on Halloween, well, the "Dumb Ways to Die" creators have done it for us. Two cute animated characters are out trick-or-treating in this fun interactive film from McCann Melbourne for Metro Trains. After the intro, you can choose between "trick" or "treat" (above) for different animations -- but rest assured, both feature the campaign's trademark horrible (but funny) demises.

Keeping the award-winning campaign fresh after its 2012 debut, McCann has also created some new "Dumb Ways to Die" online games, teasers for which can be seen on its website. Featuring the tagline "Let the training begin," the sports-themed games will launch in November and include javelin throwing, spinning and weight training. We can't wait.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 30, 2014
McCann Melbourne
Metro Trains
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age