Creativity

Metro Trains' 'Dumb Ways to Die' Characters Return to Celebrate the Holidays

The Morbid, Adorable Critters Take Over Trains to Wish Commuters Safe Xmas Season

Published on Dec 13, 2013

Editor's Pick

We haven't seen the last of Melbourne Metro Trains' "Dumb Ways to Die" characters. The morbidly cute critters are back on the scene, appearing in outdoor ads and train wraps to wish commuters a happy -- and safe -- holiday season. According to Marketing Manager Chloe Alsop, Metro has created posters, postcards and wrapped a six-carriage train in "very Aussie" style holiday-themed decor -- the characters aren't sipping cocoa by the fire. Rather they're barbecuing and frolicking (in Santa gear) on the beach.

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About

Credits

Date
Dec 13, 2013
Agency:
McCann Melbourne
Client:
Metro Trains

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