Creativity

Metropark: Gyro Goes Wilde

Philadelphia's Gyro has developed what it calls an "anti-mall" brand identity for a new L.A.-based chain of high-end boutiques called Metropark. The "edgy retailer," according to the agency, offers "fashion, music and art to

Published on Nov 11, 2004

Editor's Pick

Philadelphia's Gyro has developed what it calls an "anti-mall" brand identity for a new L.A.-based chain of high-end boutiques called Metropark. The "edgy retailer," according to the agency, offers "fashion, music and art to the slightly older crowd with cash." A crowd in which the women, apparently, simply cannot rock cargo pants (see the PDF). Gyro CEO Steven Grasse helpfully distills this marketing niche to a nifty core concept: "It's for those people in their late 20s and 30s who refuse to trade in the good life for a cul-de-sac and a minivan." Philly-based photographer Katrina Dickson (see her work at www.pmionline.net) shot feisty fashion photos for a Metropark brand essence book

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About

Credits

Date
Nov 11, 2004
Client:
Metropark
Creative Director:
Steven Grasse
Art Director/Designer:
Ron Pushkar
Creative Director:
Larry McGearty
Designer:
Kristin Beidleman
Photographer:
Katrina Dickson
Agency:
Gyro Worldwide Philadelphia

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