Metropark: Gyro Goes Wilde

Philadelphia's Gyro has developed what it calls an "anti-mall" brand identity for a new L.A.-based chain of high-end boutiques called Metropark. The "edgy retailer," according to the agency, offers "fashion, music and art to

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Philadelphia's Gyro has developed what it calls an "anti-mall" brand identity for a new L.A.-based chain of high-end boutiques called Metropark. The "edgy retailer," according to the agency, offers "fashion, music and art to the slightly older crowd with cash." A crowd in which the women, apparently, simply cannot rock cargo pants (see the PDF). Gyro CEO Steven Grasse helpfully distills this marketing niche to a nifty core concept: "It's for those people in their late 20s and 30s who refuse to trade in the good life for a cul-de-sac and a minivan." Philly-based photographer Katrina Dickson (see her work at www.pmionline.net) shot feisty fashion photos for a Metropark brand essence book
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About

Credits
Date
Nov 11, 2004
Client:
Metropark
Creative Director:
Steven Grasse
Art Director/Designer:
Ron Pushkar
Creative Director:
Larry McGearty
Designer:
Kristin Beidleman
Photographer:
Katrina Dickson
Agency:
Gyro Worldwide Philadelphia
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