Home Gallery Video MET-Rx Greater Than Gold Leonard Fournette Made Something Amazing Out of His Old Trophy Campaign for MET-Rx Transforms a Prize Into Something More Useful By Alexandra Jardine. Published on Aug 01, 2017 Editor's Pick MET-Rx, the nutritional supplement brand, persuaded NFL star player Leonard Fournette to melt down one of his many trophies in its latest campaign -- all for a good cause. Agency Droga5 collected Fournette old award and worked with Deeplocal to melt it down, along with 700 others, transforming the materials into a set of free weights and kettlebells. Fournette then delivered these training tools to Raines High School in his new home of Jacksonville, Florida (he signed a four-year contract with the Jacksonville Jaguars in May). The idea is to emphasize that elite athletes don't care so much about the trophies, medals and accolades as about their next challenge -- which ties in with MET-Rx's brand positioning that highlights pushing on to the "next level" of training. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateAug 01, 2017Agency:Droga5 New YorkClient:MET-RxCreative Chairman:David DrogaChief Creative Officer:Ted RoyerGroup Creative Director:Tim GordonCreative Director:Ryan RaabCopywriter:Yahkeema MoffittCopywriter:Nick LarsonArt Director:Felipe MollicaJunior Copywriter:Mitchell QuesadaJunior Art Director:Fatima JafriChief Creation Officer:Sally-Ann DaleCo-Director of Film Production:Jesse BrihnCo-Director of Film Production:Bryan LitmanExecutive Producer, Film:Tricia Lentini HimotAssociate Producer, Film:Zeshawn AliSenior Producer, Film:Perry KornblumMusic Supervisor:Ryan BarkanMusic Supervisor:Mike LadmanBusiness Affairs Manager:Bryan CosgroveBusiness Affairs Manager:Keith MarmanDirector of Interactive Production:Niklas LindstromExecutive Producer, Interactive:Shayan Amir-HosseiniProducer, Interactive:Nicole BazzinottiDirector of Art Production:Cliff LewisDirector of Print Services:Rob LugoSenior Producer, Print:Alyssa DomanSenior Retoucher:Peter GibsonGlobal Chief Strategy Officer:Jonny BauerGlobal Strategy Director:Jonathan GaddCo-Head of Strategy:Colm MurphyStrategy Director:Anthony MarielloStrategist:PJ MongellCommunications Strategist Director:Justin SchneiderCommunications Strategist:Eric ChowSenior Data Strategist:Abiiola AdeniyiGroup Account Director:Kelsey RobertsonAccount Director:Alex BudenbergAccount Supervisor:Sara FletcherAssociate Account Manager:Sean TannerProject Manager:Caroline KosseChief Marketing Officer:Derek BowenGeneral Manager:Derek BowenVice President, Marketing:John FrameBrand Manager:Steve ScottAssociate Brand Manager:Briana ShelbyProduction Company:Farm LeagueDirector:Britton CaillouetteDirector of Photography:Max GoldmanExecutive Producer:Tim LynchProducer:Karen WolfeProduction Company:DeeplocalWeight Set Fabrication:DeeplocalEditorial:WhitehouseEditor:Adam MarshallAssistant Editor:Tim QuackenbushExecutive Producer:Caitlin GradyProducer:Nick CranePost Production:Carbon VFXExecutive Producer:Paul O'BeirneMusic:HumanAdditional Music:MarmosetSound:Heard CityMixer:Cory MeliousSee more credits Tagshealth GenreCelebrity Latest Creativity News on Ad Age Terence Neale Joins Park Pictures, Biscuit Adds Errol Morris McDonald's Delivers Long-Lost Sauce to Crazed 'Rick and Morty' Fans On Twitter Oh Snap! Shares Tumble After Insiders Get First Opportunity to Sell Related work MET-Rx: Greater Than Gold (Images) Droga5 New York Pizza Hut: Kristen Wiig (30 second version) Droga5 New York Pizza Hut: Kristen Wiig (60 second) Droga5 New York
