This Lo-Fi Billboard Has the Most Accurate Weather Ever

NZ weather service MetService has an innovative OOH installation

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Editor's Pick

Y&R Auckland and New Zealand-based Metservice created this billboard frame, mocked up to look like a Web page, to show off how accurate the company's weather monitoring really is. It's a smart, simple idea -- but does the idea--which kind of suggests peeking out your window--undermine the need for an online weather monitoring site completely?

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Apr 15, 2013
Y&R Auckland
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