This Lo-Fi Billboard Has the Most Accurate Weather Ever

NZ weather service MetService has an innovative OOH installation

Published on Apr 15, 2013

Editor's Pick

Y&R Auckland and New Zealand-based Metservice created this billboard frame, mocked up to look like a Web page, to show off how accurate the company's weather monitoring really is. It's a smart, simple idea -- but does the idea--which kind of suggests peeking out your window--undermine the need for an online weather monitoring site completely?

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Apr 15, 2013
Y&R Auckland

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.