Creativity

Mexico Promotes Tourism by Making it Rain Tequila in Germany

'Tequila Cloud' Let Visitors Fill Their Glasses at a Contemporary Art Space in Berlin

By Alexandra Jardine. Published on Mar 27, 2017

Editor's Pick

To promote vacations in Mexico to sun-starved Germans, Mexico's Tourism Board literally made it rain tequila.

Agency Lapiz created a "tequila cloud" at a contemporary art space in Berlin, during the wet German winter. Visitors to the exhibit filled their glasses with tequila under the cloud (we bet that was some party.)

Lapiz and production company Two Bit Circus used ultrasonic humidifiers to vibrate tequila at the right high frequency to turn it into visible mist, which was then condensed into liquid form that dripped as raindrops. A computer controlled the cloud, programming it to rain whenever it rained in Berlin, which was pretty frequent at the time of the exhibit.

The idea sure makes for a fun stunt, but we can imagine a tequila brand or even a bar co-opting it so others around the world can enjoy the experience. We're also wondering, if you breathe in the cloud, do you get a buzz?

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Credits

Date
Mar 27, 2017
Agency:
Lapiz
Client:
Mexico Tourism Board
Executive Creative Director:
Luciana Cani
Creative Director:
Lizette Morazzani
Head of Art:
Flavio Pina
Associate Creative Director:
Felipe Leite
Senior Designer:
Juan Carlos Montes
Copywriter:
Ana Karina da Silva
Art Director:
Freddie Agostini
Editor:
Rodrigo Cantalejo
Strategy Director:
Felipe Cabrera
Strategist:
Jaime Morgan
Executive Producer:
Aldo Gagliardi
Producer:
Juale Chavez
Production Company:
Two Bit Circus
Engineer:
Chris Weisbart
Engineer:
Robb Godshaw
Executive Producer:
Derek Goldsmith
Colorist:
Jeff Altman
Videographer:
Robin Lockman

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