Creativity

Telekinetic Girl Terrifies People Before Their Morning Coffee in Stunt for 'Carrie' Remake

Thinkmodo Messes With People Again for Latest Viral Marketing Prank

Published on Oct 08, 2013

Editor's Pick

Telekinesis. It's cool when Professor X performs it. But it's terrifying in the hands of Carrie -- Stephen King's classic horror heroine.

Viral marketing agency Thinkmodo decided to scare the pants off unwitting consumers as part of its latest stunt, to promote Sony/Screen Gem's remake of the classic 1976 film. It turned 'sNice Coffee Shop in New York's West VIllage into a prank set, decked out with a fake wall, remote controlled chairs and tables, and a group of actors, who duped unassuming coffeebuyers into thinking a female customer's sudden fit of anger could defy the laws of nature.

Witnesses were taken aback by her reaction. Some filmed, some retreated, some stood frozen in place. And nearly 4 million people have experienced the event vicariously on YouTube since the video went live yesterday. The film, starring Chloe Grace Moretz and Julianne Moore, comes out October 18.

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About

Credits

Date
Oct 08, 2013
Agency:
Thinkmodo
Client:
MGM
Client:
Screen Gems

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