Creativity

MI6: Recruitment Campaign

Seeking intelligence.

Published on Feb 15, 2012

Editor's Pick

How do you attract recruits who need an eye for detail? The UK's Intelligence division MI6 is running a print campaign through M&C Saatchi designed to do just that. The long-copy print ad has appeared in publications such as The Week and The Sunday Times. Readers need to read through right to the very end of the copy, where there's a link to a web page where you can test your skills and find out more about the roles on offer. (And, for future James Bonds, there's also a warning they need to notice - if they're thinking of applying to MI6, don't discuss it with anyone else first.)

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About

Credits

Date
Feb 15, 2012
Agency:
M&C Saatchi
Client:
MI6

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