Mibanco: Cholo I am

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About

Description
This is the first time in advertising that a brand challenges the racist paradigm against "cholos," the dark-skinned Peruvian mestizos and natives.
Credits
Date
Feb 10, 2016
Agency:
FCB Mayo Peru
Chief Creation Officer:
Humberto Polar
Client:
Mibanco
Executive Creative Director:
Flavio Pantigoso
Creative Director:
Víctor Vélez
Copywriter:
Flavio Pantigoso
Art Director:
Julie Oshiro
Agency Producer:
Alonso Palomino
Agency Producer:
Sebastián Salinas
Account Director:
Jackeline Oneto
Account Executive:
Fernando Alvarez
Account Executive:
Luis Romero
Production:
Espíritu
Director:
Jorge Carmona
Audio:
La Sonora
Music:
Gonzalo Polar
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